Carla Rivera

Carla Rivera

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My latest Articles

  • 5 Reasons Why Social Media Is Important For Business

    If you are still wondering if you should take the dive into social media, here are 5 reasons why it is important for your business. 1  The conversation is already there. Be a part of it. Social Media is already active with millions of users. Odds are there are many people that are already actively talking about your brand. The reason it is important to be out there is to give your side of the story. Paint your picture and highlight what you have to offer. 2  Share your why. If three people are selling the same product yet yours

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  • How to Choose the Right Social Media Platform for Your Company

    Social Media has been the millennial superpower of the century and businesses everywhere have been exploring their opportunities in this ever-evolving digital world. As a business owner that is not familiar with social media, you know that you need to be involved but might not be sure how or where to start. The first instinct may be to open up channels everywhere so that you can plant your flag but before we start opening up accounts, there are a few steps you should consider, in order have a thoughtful and strategic approach. Not all channels may be right for your

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  • OpenAI’s ChatGPT and Its Impact on Marketing

    In an era when people are bombarded with information and ads, personalization has become an important part of effective marketing strategies. ChatGPT is changing the way businesses think about personalization by letting them offer personalized content and experiences at a scale that has never been seen before. Let’s look at how ChatGPT is changing marketing tactics and making it easier to connect with customers. AI Helps Make Tailored ContentOne of the most important things that ChatGPT can do for marketing is make highly personalized content. By looking at customer data and user tastes, the AI can come up with unique

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  • 5 Ways to start working on your Personal Brand

    We all know how important personal branding is, and if you don’t, then please take a minute to read why it is extremely important in this day in age. The problem now stands, where do I begin? I have trained numerous high level individuals on this and the biggest push back I get is “I don’t have time” or “This is added work”. Don’t get me wrong, I work in the healthcare industry and most of these people are out there saving lives and bringing people back from the graves, so yes, personal branding can seem like an added hassle.

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  • Why Personal Branding is Necessary

    Personal branding is all about reputation and reputation has always been important. The only difference is that the platform is no longer word of mouth, this dance is taking place online. Personal branding is a simple concept, it is all about putting your individual expertise on the record and joining the conversation online, and no one can do this for you. No one has your experience or your thoughts, and much less your opinions. Personal branding is a simple concept, it is all about putting your individual expertise on the record and joining the conversation online, and no one can

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